Enhancing customer satisfaction through open innovation communities: A comparison of knowledge management approaches

نویسندگان

چکیده

Organizational learning integrates core specialized tacit resources and knowledge to facilitate development of strategic interdisciplinary development, integration, management innovation. To promote open innovation within a gig economy, we address three problems: first, identify which view may contribute more in deriving, creating increasing value customer satisfaction; second, educate users learn, improve, transfer the his/her designs via user community’s (UIC) feedback; third, from reviews findings, implications/factors that should pay attention when synergizing strategies technology amidst co-evolving markets. Scoping our research individual additive/incremental Resource-based (RBV-KM), Knowledge-based (KBV-KM), Mixed-based (MBV-KM) approaches, UIC are framed (positioned) as novice product designers-customers HerAll, Malaysian B2C niche card design e-commerce website. Hypothetically, RBV-KM evidence participation; KBV-KM meaningful knowledge-sharing, moderated by leader’s leadership skills; MBV-KM better outcomes, sharing highest designer-customer satisfaction. Findings indicate 75.85% overall average satisfaction for RBV-KM, 71.40% 81.35% MBV-KM. These correspond with Diamond model Customer Relationship Models. With perceived midst inter-connected, business models motivator, is influenced most familiarity environment tasks, followed type quality leadership, feedback/comments UIC, influence community identity, ability, cultural fit. on timing rewards (intelligent) guidance concur prior literature.

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ژورنال

عنوان ژورنال: Knowledge Management & E-Learning: An International Journal

سال: 2022

ISSN: ['2073-7904', '2309-5008']

DOI: https://doi.org/10.34105/j.kmel.2022.14.006